Tag Archives: Business philosophy

Jack of all trades, master of none

Many people are good at many things, but are not great at anything. That concept carries over to businesses where there is a lot of “good enough”. Usually those businesses fail as there is nothing that sets them apart from the rest. After someone comes out with superior service we wonder why we even bothered with previous one.
My focus is on inkjet printing. Of course “printing” is a wide discipline encompassing understanding of media, inks and color management. At the end we have a beautiful print as the result.
Photographers job is to capture the moment and achieve the look they are after. The rest is up to me – the printer.
By doing something exceptionally good I want to rise above mediocracy.